Ideation Studio Project3 monthsProblem setting & design |
My roleUX DesignHigh-fidelity prototyping |
TeamWill OberleitnerMahvish Irfan |
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Caregivers raising children in urban areas need family-friendly resources and support networks |
Social connections are critical for navigating city life, adapting to new stages of child development, and maintaining personal health and stability.
But social resources are often limited to known friends and family.
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Seattle is now the fastest growing big city in the country, with the second-lowest number of households with children |
Programs exist to support Seattle parents, but often only serve to strengthen existing social connections.
Opportunity 〉 |
Help Seattle families expand their networks for resources and social connection |
My team realized that businesses could become a nexus for social connection between different caregivers.
Family friendly spaces are important for urban parents on-the-go. But once together in the spaces, we learned that caregivers who didn't know each other seldom spoke with each other.
We developed a narrative about cosmonauts and rocket ships to inspire the exploration of new locations, and encourage new connections.
Narratives shift user mindset in powerful ways, and offer cues toward suggested behavior.
I designed this flow to show how app users would connect with each other once at the same location.
Some flow elements were
I designed wireframes, comps, and interactive animations for our final on-site screens, detailing social connection and information elements.
My talented teammate Will Oberleitner drew the cosmonaut and planet figures that illustrated our narrative.
© Sarah Outhwaite, 2021 |